AN ANALYSIS OF FACTORS INFLUENCING THE DEVELOPMENT OF MODERN ROMANIAN RETAIL

Asandei Mihaela (), Gangone Andreea and Ganescu Cristina
Additional contact information
Asandei Mihaela: "Constantin Brâncoveanu" University of Pitesti
Gangone Andreea: "Constantin Brâncoveanu" University of Pitesti
Ganescu Cristina: "Constantin Brâncoveanu" University of Pitesti

Management Strategies Journal, 2014, vol. 23, issue 1, 5-12

Abstract: At the beginning of the millennium, Romanian trade is in an intermediate stage of a complex process of development, marked by efforts and attempts to modernize the forms of commerce. After 1995 and until now, Romanian retail market has experienced a steady increase due to the entry of international modern retail chains and to changes in the Romanian consumers"™ behaviour. Currently, Romanian retail has great development potential, being in a phase of accelerated growth. In this stage, features of modern trade forms are established, competition increases, modern retail networks are reinforced and there are still attractive implantation locations that promise attractive profit margins. Based on the premise that there is a wide range of factors that shape modern retail, this paper analyses the impact of macroeconomic variables on the development of Romanian retail market. The research methodology was based on multifactorial regression and statistical correlation. Study results showed that Romanian retail is influenced by gross domestic product, average monthly net salary, exchange rate of the national currency against the euro, and inflation rate.

Keywords: trade; modern retail; retail cycle; life cycle of retail market (search for similar items in EconPapers)
JEL-codes: L81 M31 O11 (search for similar items in EconPapers)
Date: 2014
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.strategiimanageriale.ro/papers/140101.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:brc:journl:v:23:y:2014:i:1:p:5-12

Access Statistics for this article

More articles in Management Strategies Journal from Constantin Brancoveanu University
Bibliographic data for series maintained by Dan MICUDA ().