SMEs' networks - modern method to develop Romanian tourism

Mădălina Lavinia Ţală () and Gabriela Ciuciulă
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Mădălina Lavinia Ţală: Bucharest Academy of Economic Studies, Romania
Gabriela Ciuciulă: National Council of Private SMEs from Romania

CACTUS - The Tourism Journal for Research, Education, Culture and Soul, 2011, vol. 4, issue 1

Abstract: In recent years, due to the globalization phenomenon and the increasing role of the Internet, a new concept has revolutionized humanity: networks. Whether they have an informal or professional structure, networks have become a highly effective means of communication. But one cannot find networks only in the virtual sphere. They are configured and functioning in real life with members who are attending regular meetings. From a business point of view, there are many advantages of being involved in a network’s activity. The domain of tourism has become an area where communication is established as a sine qua non of evolution. Thus, SMEs (Small and Medium-Sized Enterprises) from tourism sector find themselves facing a new challenge, that of visibility, as the correct expression of the business content in order to increase awareness and its natural consequences, one of which is competitiveness. Belonging to a tourism network of SMEs in tourism determines, inter alia, an improved communication, acquisition of new techniques of expression, the ability to act together in order to face the problems, access to best practices experienced by other organizations. For these companies from tourism sector is a moment to change their long term strategy and to follow a simple principle - competition must be regarded with different, more "friendly" eyes. In a world where tourism is a regarded as a domain which undoubtedly registers a rising trend, the benefit of communication and collaboration must be strictly higher than that of competition. By being a member of such networks, the SMEs can reach unexpected performance and can strengthen their position on the market.

Keywords: SME; networks; business; tourism; communication; entrepreneur (search for similar items in EconPapers)
JEL-codes: L26 L83 (search for similar items in EconPapers)
Date: 2011
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