The importance of print and visual media in the promotion of hospitality enterprises

Anamaria Răvar ()
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Anamaria Răvar: Bucharest Academy of Economic Studies, Romania

CACTUS - The Tourism Journal for Research, Education, Culture and Soul, 2011, vol. 4, issue 1

Abstract: As the development of tourism cannot be realized without the selling of tourism products and services, and this selling is not possible in the absence of promotion activities, the marketing activities in the field of tourism are essential to ensuring the success of tourism activities. The current paper illustrates the importance of print and visual media in the promotion and communication of tourist destinations and accommodation facilities. Flyers, brochures and catalogues create a link between the service provider and the end consumers, informing and educating them, creating notoriety, facilitating acquisition and stimulating demand.

Keywords: tourist marketing; print and visual media; hospitality (search for similar items in EconPapers)
JEL-codes: L83 M13 M31 (search for similar items in EconPapers)
Date: 2011
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