Studies on the Rural Tourism Marketing Made in Romania’s Villages through Traditional and Gastronomical Events

Maria Stoian ()
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Maria Stoian: University of Agronomic Science and Veterinary Medicine of Bucharest, Romania

CACTUS - The Tourism Journal for Research, Education, Culture and Soul, 2013, vol. 7, issue 1

Abstract: The aim of this paper is to bring in the foreground some of the Romanian rural tourism achievements during its existence. Before the celebration of two decades of existence we will draw the line and we will attempt to analyze the progress made throughout this period. One of the rural tourism promotion strengths, much less supported by the national authorities than the mass tourism, has been the way of doing it. Achieving own marketing strategies has made the holidays in the countryside to overcome the barrier of infrastructure shortcomings, at the beginning even the ones in services and staff training. Punctually, we refer to the traditions, customs, agricultural activities, costumes and gastronomical products, which are emphasized instead of being ignored, while everything that signifies the essence of the life in the village is sustained and promoted. One of the initiatives of the Romanian rural tourism and newly established guesthouses was represented by the partnerships initiated in order to support the villages’ significant events organization, each one with different characteristics and particularities. As conclusions for these actions are the results obtained over the time, as well as the notoriety given to a new movement that appeared in Romania at the end of the XXth century.

Keywords: rural tourism; marketing; traditions; festival; gastronomy (search for similar items in EconPapers)
Date: 2013
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