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Sustainable Strategy of Implementing IPR Management in Mergers & Acquisitions

Adrian Bercovici () and Gabriela Stănciulescu ()
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Adrian Bercovici: Bucharest University of Economic Studies, Romania
Gabriela Stănciulescu: Bucharest University of Economic Studies, Romania

CACTUS - The Tourism Journal for Research, Education, Culture and Soul, 2017, vol. 15, issue 1

Abstract: The objective of this paper is to identify the right key questions, the right time stages and the right M&A phases for the implementing of the Intellectual Property Rights (IPR) management and more exactly the IPR expert in the M&A DD process. With the help of these, the IPR expert can decide on an economically and time sustainable IPR DD process for the discussed investment types. The methodology used involves 6 different DD processes which were implemented in the course of 7 years in 2 different global corporations by the writers as well as a literature research of the best practices on the field. It is proposed to create a framework which guides and supports the path to a resource sustainable strategy of implementing the IPR DD.

Date: 2017
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