Film-Induced Tourism Among Students – An Exploratory Study

Vlad Diaconescu ()
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Vlad Diaconescu: Bucharest University of Economic Studies, Bucharest, Romania

CACTUS - The Tourism Journal for Research, Education, Culture and Soul, 2018, vol. 17, issue 1

Abstract: Students and young people travel are a growing market, which is becoming increasingly important for tourism service providers. Film-induced tourism is also a rising form of tourism. However, there is not much research to link students' behavior to film-induced tourism. This research aims at researching two areas of tourism, focusing on students' general awareness of film-induced tourism and their experiences with accidental or intentional encounters with film settings. Furthermore, this paper also includes an analysis of students' interests in various film-related activities, such as visiting places that have become famous as a result of a movie, places where films have been cast, film-theme parks, movie tours or attending film premieres and film festivals. The study was conducted through an online survey in the form of a questionnaire that included both open and closed-ended questions. A total of 102 answers were collected and evaluated from students at various universities, up to age of 26 years. The interest in film-induced tourism among students is very high (about 88% wanting to participate in film-induced tourism activities), students being particularly keen on visits to places that have become famous as a result of a film (63.7%) and to places where movies were cast (61.5%).It also emerged that Romania is a little sought-after movie destination, but with a very high potential for growth, especially if the state was involved in promotion.

Keywords: Film-induced tourism; touristic behavior; travels; film festivals; FIT (search for similar items in EconPapers)
JEL-codes: Z1 Z31 (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:bum:cactus:cactus-2018-7

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