Competitive Strategies In The Context Of Political Marketing

Eleonora Gabriela Baban ()
Additional contact information
Eleonora Gabriela Baban: The Bucharest Academy of Economic Studies, Romania

Manager Journal, 2013, vol. 17, issue 1, 175-179

Abstract: By implementing effective marketing strategies organizations can achieve their strategic objectives and be competitive. The main objectives of the study are: 1). presentation of the main characteristics that define market strategy in the context of political marketing; 2). analysis of the competitive strategies according to the position held by an organization on the market; 3). presentation of the main trends of competitive environment in the contemporary business context. To obtain the vote of the electorate political parties apply specific competitive strategies according to the position they hold on the market. Electoral success depends largely on how political parties (or candidates) manage to gain the voters’ trust by using effective strategies in order to improve and maintain their position on the market over a long period of time.

Keywords: strategy; political marketing; competitiveness (search for similar items in EconPapers)
Date: 2013
References: Add references at CitEc
Citations:

Downloads: (external link)
http://manager.faa.ro/download/730_1717.pdf (application/pdf)
http://manager.faa.ro/en/article/Competitive-Strat ... l-Marketing~730.html (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:but:manage:v:17:y:2013:i:1:p:175-179

Access Statistics for this article

Manager Journal is currently edited by Paul Marinescu

More articles in Manager Journal from Faculty of Business and Administration, University of Bucharest Contact information at EDIRC.
Bibliographic data for series maintained by Cosmin Catalin Olteanu ().