Sony vs. Apple - iPod launching, a case study of leadership and innovation

Camelia Cojocaru and Silviu Cojocaru ()
Additional contact information
Camelia Cojocaru: Faculty of Administration and Business, University of Bucharest, Romania
Silviu Cojocaru: Faculty of Administration and Business, University of Bucharest, Romania

Manager Journal, 2014, vol. 20, issue 1, 115-125

Abstract: In 1979, Sony launched a portable Walkman range. For nearly a quarter of century, the Sony Walkman was the undisputed market leader and Sony was considered a top innovative company. Then, in 2001, Apple decided to launch the iPod, a new portable player. About 80% of the iPod technical components (e.g. memory, storage media) were produced by various companies within the Sony group. In 2004, iPod sales overtake Sony Walkman globally and become the new market leader in portable players. How was this possible? Theoretically, Sony held all conditions for launching the new generation of portable players, but instead, a new company – Apple – completely changed the market.

Keywords: Apple; Sony; technology; leadership; innovation (search for similar items in EconPapers)
Date: 2014
References: Add references at CitEc
Citations:

Downloads: (external link)
http://manager.faa.ro/download/800_manager_20_115-125.pdf (application/pdf)
http://manager.faa.ro/en/article/Sony-vs-Apple--iP ... -innovation~800.html (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:but:manage:v:20:y:2014:i:1:p:115-125

Access Statistics for this article

Manager Journal is currently edited by Paul Marinescu

More articles in Manager Journal from Faculty of Business and Administration, University of Bucharest Contact information at EDIRC.
Bibliographic data for series maintained by Cosmin Catalin Olteanu ().