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Strategy and Change

Professor Paul Marinescu () and Sorin-George Toma ()
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Professor Paul Marinescu: Faculty of Business and Administration - University of Bucharest, Romania
Sorin-George Toma: Faculty of Business and Administration - University of Bucharest, Romania

Manager Journal, 2015, vol. 21, issue 1, 145-150

Abstract: In the age of uncertainty change represents one of the most important challenges for all types of organizations. Changeability constitutes today a key competitiveness factor for any company. The aim of our paper is to show that strategy and change are two related concepts in the business literature. The methodolog¬ical approach is literature review. As companies around the world are facing hyper-competition in all industries and markets, they often initiate strategic changes in order to improve their competitiveness.

Keywords: strategy; change; strategic change; company; competitiveness (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (18)

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Persistent link: https://EconPapers.repec.org/RePEc:but:manage:v:21:y:2015:i:1:p:145-150

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