Entrepreneurial Skills. Experience, a New Economic Offer in Business

Cristina Bolcas () and Vladimir-Codrin Ionescu ()
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Cristina Bolcas: Faculty of Business and Administration, University of Bucharest, Romania
Vladimir-Codrin Ionescu: Faculty of Business and Administration, University of Bucharest, Romania

Manager Journal, 2017, vol. 26, issue 1, 103-110

Abstract: The dynamics of the business environment has led to a growing competition. Everyone dreams of their own business. The question is: how do I create a business and how do I develop it? Do I have entrepreneurial skills? Given the decline in purchasing power, one of the most sensitive aspects of the economic system is also emphasized: the price. The difference between companies lies in the service provided for consumers as an additional element for purchasing the product. A new type of economic offer appears: the experience, which represents the quality of the time that the consumer spends with that company. What you sell is the very experience. Experiences are a new source of value and are events that involve people at a personal level. The new offer of experiences occurs whenever a company intentionally uses its services as a stage and its goods as stage props in order to involve a client.

Keywords: entrepreneur; innovation; entrepreneurship; entrepreneurial skills (search for similar items in EconPapers)
Date: 2017
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