Retail industry - marketing strategies for the competitive business environment

Stefan Catana () and Sorin-George Toma ()
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Stefan Catana: University of Bucharest
Sorin-George Toma: University of Bucharest

Manager Journal, 2021, vol. 33, issue 1, 7-14

Abstract: Management and marketing are the two of the most important global functions for a retail operator. Presenting the marketing strategies in retail industry is essential to understand the challenges of the competitive business environment in nowadays society. The goals of this paper are to present some of the retail marketing strategies that influences the retail industry. The methodology was based on a quantitative research method. The paper contributes to a better understanding of retail industry and to enhance the scientific literature regarding marketing strategies in this field.

Keywords: retail industry; marketing strategies; competitive; business environment (search for similar items in EconPapers)
JEL-codes: M31 M39 (search for similar items in EconPapers)
Date: 2021
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