Le contrôle des réseaux de franchise

Catherine Goullet and François Meyssonnier

ACCRA, 2011, vol. 17, issue 1, 99-121

Abstract: Franchising network control issue is pointed out, taking into account the specific nature of this type of network, franchisor and franchisees motivation and behaviour as well as the different dimensions of the implemented control. An analysis of control within franchising networks is developed, underscoring various levers of control that are used and their evolution over time. An interview-based exploratory research has been carried out among ten franchisees and franchisors. Findings seem to support the proposed representation. Proposals about franchising network levers of control (operations conformity control, effectiveness management control and social control) are made and a global pattern is set out that includes different phases all over the franchisor-franchisee relationship life cycle (before exploitation start, at operations start, at exploitation stabilization stage, at the contract renewal and after).

Keywords: franchising network control; life cycle of the franchisor-franchisee relationship; conformity control; management control; social control (search for similar items in EconPapers)
Date: 2011
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.cairn.info/load_pdf.php?ID_ARTICLE=CCA_171_0099 (application/pdf)
http://www.cairn.info/revue-comptabilite-controle-audit-2011-1-page-99.htm (text/html)
free

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:cai:accafc:cca_171_0099

Access Statistics for this article

More articles in ACCRA from Association francophone de comptabilité
Bibliographic data for series maintained by Jean-Baptiste de Vathaire ().