Antenarration et communication financière: leçons de l’opération Areva/UraMin

Véronique Blum and Bernard Gumb

ACCRA, 2016, vol. 22, issue 2, 77-107

Abstract: The main aim of this article is to check the potential of the antenarrative approach designed by Boje (2001, 2011a) when applied in an unprecedented way, to a financial communication issue. A longitudinal study of the acquisition of UraMin by Areva in 2007 is conducted from its initial prospective story (ante-narration) to its consequences and influence on discourses of the diverse involved actors. Distinct phases in the communication of the buyer are identified : the first one evokes conquest, the second is a phase of doubt and the third one announces a serious questioning. By combining ante-narration and legitimation theories, we show how diverse actors influence the legitimating issues once the operation becomes a ?public affair?. Through this case study we both pinpoint the potential and the limits of ante-narration. Moreover, due to the specificities of extractive activities, such a case shall inspire numerous actors : auditors, geologists, standard setters and financial analysts.

Keywords: financial communication; uranium; acquisition; impairment; ante-narrative (search for similar items in EconPapers)
Date: 2016
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