Entrepreneurs, Activism and Sustainable Development

Herman Stål

Entreprendre & innover, 2022, vol. n° 54, issue 3, 101-113

Abstract: This paper addresses the paradox that occurs when entrepreneurship is combined with sustainable development. The notion of strong sustainability is used to reconcile the paradox. 1 Strong sustainability closely adheres to what natural science tells us regarding the state of the Earth system and its functions. It is a particular way of understanding the needs of future generations insofar as it states that they will at least need the integrity of the Earth system to be intact in order to meet their needs. This fact is what enables and underpins all reliable social and economic development. The strong sustainability approach therefore mandates that the notion of Earth system integrity be prioritized in any societal decision making, including that of entrepreneurs. The paper concludes with a discussion of the different ways in which entrepreneurs can integrate Earth systems thinking into their commercial endeavors.

Date: 2022
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