Entrepreneurs historiques de l'industrie du luxe et innovation permanente

Sophie Boutillier and Dimitri Uzunidis ()

Innovations, 2013, vol. n°41, issue 2, 91-115

Abstract: While the history of luxury, as a craft activity, is a very long one, the luxury goods industry as we currently know it, is relatively young. At the end of the 19th century some entrepreneurs created a new industrial logic focused on luxury goods. Nicole-Barbe Ponsardin-Cliquot (Champagne), Louis Vuitton (luggage), Helena Rubinstein (cosmetics) and Gabrielle Chanel (haute couture) all launched dynamic businesses which still exist today, even if they are part of multinational groups, such as LVMH for example. In this paper our aim is to describe the main steps that led to their enduring success. This analysis is based on the concept of the resource potential of the entrepreneur, which combines three elements: knowledge, financial resources, and social capital. JEL Codes: L25; L26; O31

Keywords: entrepreneurs; luxury industry; innovation; resource potential (search for similar items in EconPapers)
JEL-codes: O31 (search for similar items in EconPapers)
Date: 2013
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