Vers une responsabilité sociétale de l’entreprise (RSE) stratégique. Une contrainte stimulant l’innovation

Sophie Bollinger, Marion Neukam and Claude Guittard

Innovations, 2023, vol. N° 72, issue 3, 65-102

Abstract: Growing environmental and societal challenges leave organizations no choice but to assume their social responsibility. Despite recent advances in research on corporate social responsibility (CSR) showing its positive contribution to both business performance and innovation, it is often considered as an additional cost to the company. In this exploratory paper, we seek to go beyond this vision by conceptualizing CSR as a true strategic tool for organizations. A qualitative cross-sectional study of 7 European organizations shows that CSR allows both to consolidate the resources available to organizations and to encourage teams to innovate in order to differentiate themselves from the competition. This allows us to articulate a conceptual framework that aligns the three dimensions of CSR with the internal and external challenges of the organization in order to build an innovation strategy oriented towards long-term development. JEL Codes: O350, M1, M14

Keywords: RSE; Strategy; Innovation (search for similar items in EconPapers)
JEL-codes: M1 M14 O35 (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.cairn.info/load_pdf.php?ID_ARTICLE=INNO_PR2_0150 (application/pdf)
http://www.cairn.info/revue-innovations-2023-3-page-65.htm (text/html)
restricted

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:cai:inndbu:inno_pr2_0150

Access Statistics for this article

More articles in Innovations from De Boeck Université
Bibliographic data for series maintained by Jean-Baptiste de Vathaire ().