Market Diffusion of Industrial Products and Regulatory Barriers to Adoption: The Case of Satellites

Victor Dos Santos Paulino and Sveinn Vidar Gudmundsson

Journal of Innovation Economics, 2021, vol. n° 36, issue 3, 117-138

Abstract: The purpose of this study is to explain the market diffusion of satellites by exploring how early adopters raise regulatory barriers to adoption. Such influence of early adopters has not been explored significantly in the literature analyzing market diffusion of industrial products. In this paper, we adopt a macro and longitudinal approach to study the case of the satellites market from 1959 to 2017. The results indicate that early adopters raise regulatory barriers that hinder market takeoff and therefore the entry of mainstream adopters. Overall, the findings show that early adopters can extend the introduction stage over decades during which time they can shape markets to their strategic goals. JEL Codes: L10, L20, L90, N70, O30

Keywords: Diffusion of Innovations; Barriers to Entry; Regulation; Industrial Products; Market Dynamics; Longitudinal Study (search for similar items in EconPapers)
JEL-codes: L10 L20 L90 N70 O30 (search for similar items in EconPapers)
Date: 2021
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Citations: View citations in EconPapers (1)

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