Le management stratégique des ONG ou la quête de légitimité

Sonia Couprie

Mondes en développement, 2012, vol. n°159, issue 3, 59-72

Abstract: In a more and more competitive context, NGO strategic management can be viewed as a combination of its social mission and organizational resources, taking into account expectations from stakeholders and constraints imposed by a changing and complex environment. The objective is to ensure an efficient intervention and establish organizational legitimacy in order to guarantee operational capacity, performance and longevity.

Keywords: NGO; strategic management; legitimacy; stakeholders (search for similar items in EconPapers)
Date: 2012
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