Commerce équitable et espaces naturels protégés: évaluation comparée de deux propositions

Jean-Louis Pernin, Andreas Eriksson and Laurent Georges

Mondes en développement, 2018, vol. n° 183, issue 3, 49-70

Abstract: This research assesses the link between fair trade and protected natural areas. We conduct two quantitative surveys that look at potential fair trade products from a peripheral zone in a natural park located a) in France (n = 185) and b) in a low-income country (n = 244). At the theoretical level, we test a co-branding model based on the concept of perceived value. To conclude, we propose solutions for financing the protection of biodiversity.

Keywords: fair trade; protected natural areas; co-branding; perceived value (search for similar items in EconPapers)
Date: 2018
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