Contrainte de capacité et développement des marques de distributeurs

Marie-Laure Allain and Laurent Flochel

Revue économique, 2001, vol. 52, issue 3, 643-653

Abstract: In this paper, we try to explain the ambiguous impact of the Raffarin law on the relationships between manufacturers and retailers. We show that the law has two conflicting effects on the share of profit between upstream and downstream firms. We study the influence of a capacity constraint on the development of own brands by retailers. We show that, when entry is free at the retailers? level, a restriction of the retailers? capacity, as imposed by the Raffarin law, can improve producers? profit. But barriers to entry on the downstream market remove this effect. Classification JEL : K21, L13, L42

JEL-codes: K21 L13 L42 (search for similar items in EconPapers)
Date: 2001
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