La digitalisation comme vecteur de RSE renouvelée au sein des mutuelles françaises ?

Thibault Cuénoud, Rey Dang, L’Hocine Houanti and Jean-Michel Sahut

Revue d'économie financière, 2019, vol. N° 134, issue 2, 247-264

Abstract: The mutualist movement is anchored in the history of the Social Solidarity Economy (SSE) where via their social purpose it seeks to convey a strong societal commitment. In parallel with this movement, Corporate Social Responsibility (CSR) has also developed to become normative. The reinforcement of these societal practices has highlighted the importance of stakeholders in order to benefit from their expertise, feedback and opinions in the overall dynamics of the institution. In the mutual movement members are essential to the good organization of the entity: by statute, members are present at all decision-making stages. The role in the mutuals is here questioned with regard to current societal changes: citizens seek more transparency, meaning and interactivity within committed organizations. The digitization of these same mutuals appears as a vector of reinforcement in the search for a better societal interaction with their stakeholder. Here, through two case studies (Diffuz for the Macif and Maif Social Club for the Maif), we highlight the organizational changes underway in the interaction and legitimization offered by the tools of digitization of mutuals with their members. Classification JEL : M14, M15, P13.

JEL-codes: M14 M15 P13 (search for similar items in EconPapers)
Date: 2019
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.cairn.info/load_pdf.php?ID_ARTICLE=ECOFI_134_0247 (application/pdf)
http://www.cairn.info/revue-d-economie-financiere-2019-2-page-247.htm (text/html)
free

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:cai:refaef:ecofi_134_0247

Access Statistics for this article

More articles in Revue d'économie financière from Association d'économie financière
Bibliographic data for series maintained by Jean-Baptiste de Vathaire ().