Les déterminants de l’adoption du mobile money: l’importance des facteurs spécifiques au Cameroun

Honoré Bidiasse and Gregory Paulin Mvogo

Revue d'économie industrielle, 2019, vol. n° 165, issue 1, 85-115

Abstract: ?This article uses a simple logit model to identify the determinants of mobile money adoption in Cameroon. These are the advantages offered, the information available, and the proximity of points of sale. Considering socioeconomic factors sheds light on our understanding of these specific factors. It is therefore recommended that telecommunication operators improve their communication about the uses of the service, as well as increasing the supply of mobile money points of sale, encouraging cooperation so as to benefit from network effects, and developing new payment services in high-use areas. ? JEL classification: E42, O33, O35.

Keywords: Cameroon; information; adoption; mobile money; logit; security (search for similar items in EconPapers)
JEL-codes: E42 O33 O35 (search for similar items in EconPapers)
Date: 2019
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