Développer l’esprit d’entreprendre, une question d’agilité

Fabienne Bornard and Cathy-Nadège Briest-Breda

Revue de l'Entrepreneuriat, 2014, vol. 13, issue 2, 29-53

Abstract: This research suggests a cross-fertilized questioning between Entrepreneurship and Marketing: how to develop, by means of education, the individual agility required by the complexity of today?s economical context? Our analysis is based on a 5-year experiment with a particular educational device applied to students in a business school (Master 2 level). The research protocol based upon the principles of the grounded theory, highlights several results. A first conceptual result clarifies cognitive agility, still little studied so far, and explores how it may appear within a pedagogical experience. Then, the example of an educational protocol used to introduce this apprenticeship will be given. At last, the posture of an ?agile? teacher will be drawn. It will be demonstrated that it is possible to train to cognitive agility within a traditional educational system, which is encouraging.

Keywords: agility; cognitive agility; entrepreneurial education; entrepreneurial mindset; marketing (search for similar items in EconPapers)
Date: 2014
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