Analyse des différentes formes d’innovations environnementales développées par le groupe Decathlon et de leur impact

Nacer Gasmi

Revue de l'Entrepreneuriat, 2019, vol. Vol. 18, issue 3, 227-254

Abstract: Firms are increasingly viewing environmental innovation as a strategic investment, forming part of a proactive approach to reduce the potential negative impact of their activities on the environment. This article is divided into two parts. The first analyzes the different forms of innovation that are likely to constitute a lever for reducing negative environmental externalities and enhancing the firm?s competitive advantage. The second is a case study of Decathlon?s environmental practices. This study identifies and analyzes the activities giving rise to negative environmental externalities, the different forms of innovation developed by this firm, and their potential impact.

Keywords: technological innovation; organizational innovation; competitive advantage; positive/negative environmental externalities; stakeholders; Decathlon (search for similar items in EconPapers)
Date: 2019
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.cairn.info/load_pdf.php?ID_ARTICLE=ENTRE_183_0227 (application/pdf)
http://www.cairn.info/revue-de-l-entrepreneuriat-2019-3-page-227.htm (text/html)
free

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:cai:rendbu:entre_183_0227

Access Statistics for this article

More articles in Revue de l'Entrepreneuriat from De Boeck Université
Bibliographic data for series maintained by Jean-Baptiste de Vathaire ().