L’attractivité comme objectif stratégique des collectivités locales

Charles-Edouard Houllier-Guibert

Revue d'économie régionale et urbaine, 2019, vol. Janvier, issue 1, 153-175

Abstract: The expression ?Attractiveness of territories? has evolved over time since decentralization in France. In this country, the emergence of the word Competivness, the interest of the division between ?Attraction? and ?Attrait?, leads to greater consideration of the non-measurable part of the attractiveness. The result is a table that lists different public actions with an attractive dimension. This dissolution of the ideology of Attractiveness in local politics has confirmed the neoliberalisation of cities.

Keywords: attractiveness; image; place marketing (search for similar items in EconPapers)
Date: 2019
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