De l'intermédiation à la prescription: le cas de la télévision

Pierre-Jean Benghozi and Thomas Paris

Revue française de gestion, 2003, vol. 142, issue 1, 205-227

Abstract: The audio-visual industry is in a process of deep changements. The televiewer shifts from the statute of user of a limited number of programmes broadcasted by hertzian links enjoying an oligopoly situation, to that of a potential consumer of cluster of links broadcasted by cable and by satellites. This evolution is featured by a changement of the market structure and by the development of the intermediation and of the prescription. The links must choose their strategic positioning in accordance with these changements.

Date: 2003
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