Capital de marque et Internet: les nouveaux enjeux de l'e-communication de l'insatisfaction des clients

Joël Le Bon

Revue française de gestion, 2003, vol. 145, issue 4, 187-201

Date: 2003
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.cairn.info/load_pdf.php?ID_ARTICLE=RFG_145_0187 (application/pdf)
http://www.cairn.info/revue-francaise-de-gestion-2003-4-page-187.htm (text/html)
free

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:cai:rfglav:rfg_145_0187

Access Statistics for this article

More articles in Revue française de gestion from Lavoisier
Bibliographic data for series maintained by Jean-Baptiste de Vathaire ().