Stratégie d'innovation, concurrence et performance des nouveaux produits

Jean-Philippe Muller

Revue française de gestion, 2005, vol. 155, issue 2, 57-74

Abstract: The development of innovation products which comply with the consumer?s expectations, represent most often a vital activity for the growth of enterprises. This research which concerns 161 products shows that the success of the launches depends upon the competition reaction. The results suggest that this competition reaction can be favourably oriented by the innovation strategy implemented.

Date: 2005
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