Stratégie de rupture et PME: la réplication impossible

Régis Dumoulin and Éric Simon

Revue française de gestion, 2005, vol. 155, issue 2, 75-95

Abstract: The rupturing strategies have been surveyed only for some major enterprises. The aim of the present article shows that through a thorough survey of one case, theses strategies could be applied to innovative SME. However, the reproduction of such strategies are questionable when the structure resources are limited. Following a presentation of the rupturing strategy concept linked to the resources approach, the authors analyse the transposition of the concept and its limits when applied to small enterprises.

Date: 2005
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