Vertus de l'innovation stratégiquepour les leaders de marché

Pierre Roy

Revue française de gestion, 2005, vol. 155, issue 2, 97-116

Abstract: In a ludic competition figure of speech, the final aim of the strategy lies in knocking over the existing rules of the game in order to substitute a new game the operation conditions of which are mastered by the upsetter alone. The present research analyses the operation from the point of view of the market leaders, through the case of the multiplexes in the movies halls. The results confirm that it represents a powerful level for the consolidation of a sectorial sovereignty.

Date: 2005
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