Représentations collectives et diversification reliée

Joanne M. Roch

Revue française de gestion, 2005, vol. 158, issue 5, 35-47

Abstract: The disappointing performances of enterprises who have undertaken linked diversification have urged the searchers into a deeper investigation through the integration challenges leading to the identification of a bound passage enabling the shift from potential synergies to synergies already achieved. Fitting with the cognitive outlook, the present survey considers that the set-up of synergies is essentially streamlined through the reconciliation of collective perceptions of the organisations involved, rather than limited amendments to technical and operational actions.

Date: 2005
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