Marketing sur internet. Une étude comparative des prix sur le marché français

Frédéric Jallat and Fabio Ancarani

Revue française de gestion, 2005, vol. 158, issue 5, 207-224

Abstract: For the time being, the pricing strategies of on-line markets seem to reveal counter intuitive results: contrary to the initial forecasts, Internet did actually neither reduce the discrepancies nor the gap between the prices observed offline. The Authors present an empirical analysis of the levels and discrepancies of prices in the French market between the three main possible distribution circuits, ?pure players, traditional distributors and multi-channel distributors (operating both on-line and off-line)? develop managerial proposals concerning ?hybrid pricing? strategies together with opportunities allowed to the multichannel distributors.

Date: 2005
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