Stratégie de rupture dans un oligopole. Le cas des salles de cinéma

Pierre Roy and Saïd Yami

Revue française de gestion, 2006, vol. 167, issue 8, 157-181

Abstract: In this article we apprehend the case of launching, in March 2000, season ticket unlimited of UGC. This case is exemplary deviance of a firm compared to the common destiny linking the members of oligopoly made up of UGC, Gaumont and Pathé. The objective is to question the competitive implications of such a move (which we describe here as individualist) on the functioning of the strategic collective (oligopoly).

Date: 2006
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