Tertiarisation des filières et reconstruction du sens à travers des récits collectifs

Philippe Lorino and Jacques Nefussi

Revue française de gestion, 2007, vol. 170, issue 1, 75-92

Abstract: With «tertiarization », firms must no longer produce products, but «solutions » which include customer?s use value. This transformation completely renovates economic and organizational logics at work in industrial and agricultural firms. It requires a radical change of the interpretive frame of activity for the actors of value chains: suppliers, employees, clients. In this article, authors study the managerial issues linked to this transformation and propose a theoretical approach based upon pragmatism and semiotics. The concerned actors of the value chain face a challenge: the mental frames to understand their own activity are questioned and the narrations through which they usually made sense of their cooperative practices fails. Therefore they must rebuild the intelligibility of collective activity.

Date: 2007
References: Add references at CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
http://www.cairn.info/load_pdf.php?ID_ARTICLE=RFG_170_0075 (application/pdf)
http://www.cairn.info/revue-francaise-de-gestion-2007-1-page-75.htm (text/html)
free

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:cai:rfglav:rfg_170_0075

Access Statistics for this article

More articles in Revue française de gestion from Lavoisier
Bibliographic data for series maintained by Jean-Baptiste de Vathaire ().