Une approche narrative des outils de gestion

Mathieu Detchessahar and Benoît Journé

Revue française de gestion, 2007, vol. n° 174, issue 5, 77-92

Abstract: This article, based on an action-research led in a big pharmaceutical company, suggests that management tools can be considered as texts. Such a ?narrative? approach highlights the way a tool is incorporated into the all set of tools already used by the organization. It describes how middle-managers as well as operators elaborate, through their reading activities, the strategy actually put into practice by the company.

Date: 2007
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