Coopétition et intelligence économique

David Salvetat and Frédéric Le Roy

Revue française de gestion, 2007, vol. n° 176, issue 7, 147-161

Abstract: Business Intelligence (BI) is generally associated with an aggressive conception of the relations between competitors. But, the purely aggressive strategies give way to strategies of coopetition. The question is thus the following one: are BI and coopetition opposed or complementary? To answer it, an empirical study is undertaken on a sample of 153 companies of high technologies area in Europe. Results show that the BI and coopetition are more opposite than complementary. On the other hand the activity of monitoring is related to the coopetition.

Date: 2007
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