La fabrique de la stratégie. Regards croisés sur la France et les États-Unis

Ludovic Cailluet

Revue française de gestion, 2008, vol. n° 188-189, issue 8, 143-159

Abstract: Following the strategy-as-practice perspective, this paper challenges the conventional idea that strategic planning has declined and almost disapeared since the late 1970s. Using corporate archives ad secondary sources, it looks at practices in France and the US since the 1960s. The concept of strategic planning and the evolution of its vocabulary is analysed. Using then company case studies, the paper demonstrates the high level of adaptation and transformation of strategic planning in the practices of French and US firms over the last 50 years. Individual planners themselves, once considered only analytical have evolved to handle a role of coherence seekers and communicators.

Date: 2008
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