Innovation et création dans le jeu vidéo. Comment concilier exploration et exploitation ?

Guy Parmentier and Vincent Mangematin

Revue française de gestion, 2009, vol. n° 191, issue 1, 71-87

Abstract: How do small and medium enterprises combine exploration to innovate and develop radically new games and exploitation of existing products? We focus on the videogame industry where firms deal with complex innovations, both technological and editorial (artistic) innovation. Based on 10 case studies of small firms (under 100 employees), two ways to manage the tensions between exploration and exploitation are characterised: project management within the firm, with engineers and developers dedicated to specific projects and outsourcing of creative activities, especially editorial innovation managed by specialised firms which are highly connected with gamer communities. The paper shows that artistic and editorial innovation can more easily be outsourced than technological innovation.

Date: 2009
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