Les villes ont-elles une personnalité ?

Boris Bartikowski, Dwight Merunka, Abdoulaye Ouattara and Pierre Valette-Florence

Revue française de gestion, 2009, vol. n° 197, issue 7, 49-64

Abstract: Contrasting with the great number of research studies devoted to the measurement of city images, we posit that cities may be considered as brands and propose to apply the brand personality construct to cities considered as tourism destinations. We develop a brand personality scale for cities and demonstrate that cities exhibit contrasting personality profiles. The brand personality construct enables distinguishing preferred cities from cities less preferred by tourists.

Date: 2009
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