Les liens incertains entre RSE et création de valeur marchande. Interprétation par la théorie des effets externes

Thibault Daudigeos and Bertrand Valiorgue

Revue française de gestion, 2010, vol. n° 203, issue 4, 25-39

Abstract: The implementation of new social and environmental practices is often thought as a business opportunity for companies to improve their competitive advantage. The aim of this paper is to question the taken-for-granted economic value creation associated with corporate social responsibility while probing the conditions of the emergence of a shared value between business and society. We build upon external effects theory to evaluate strategic options a company may choose to manage its negative external effects in such a way that it creates social and economic value.

Date: 2010
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