Stratégies concurrentielles dans une industrie en crise. Le cas de l'industrie vitivinicole en Languedoc-Roussillon

Franck Duquesnois, Frédéric Le Roy and Calin Gurau

Revue française de gestion, 2010, vol. n° 203, issue 4, 41-56

Abstract: This article aims to identify the main competitive strategies implemented by firms in a crisis industry. An empirical study was conducted and primary data was collected through a questionnaire survey that was addressed to wine producing firms from Languedoc-Roussillon region, in the south of France. The results of this study indicate that rather than using cost leadership strategies, firms attempt to grow through niche and differentiation strategies.

Date: 2010
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