Lever l'incertitude sur les conséquences de l'innovation stratégique

Laurence Lehmann-Ortega and Bertrand Moingeon

Revue française de gestion, 2010, vol. n° 203, issue 4, 57-70

Abstract: Laurence Lehmann-Ortega, Bertrand Moingeon The study of 47 cases of strategic innovations in existing companies allows to understand the uncertainty resulting from this type of strategy. When the new business model, introduced by the strategic innovation, concerns a niche or creates a new market, it can coexist in the company with the former model. But when it addresses successfully the heart of the market, it outperforms the previous model, which disappears.

Date: 2010
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