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Quand un « cas d'école » d'innovation stratégique est un échec.... Une lecture en termes de légitimité

Alexandre Asselineau

Revue française de gestion, 2010, vol. n° 203, issue 4, 71-83

Abstract: Disruptive strategic innovation is becoming a popular theme of current Strategic Management and Innovation literature. However, a lot still has to be done in order to understand the conditions required for developing a successful innovation strategy. We are following the evolution of an innovative project being carried out in the Burgundy wine market: Is the failure of this project due to the conditions in which the innovation strategy was implemented or the role played by the institutional framework and uncertainty?

Date: 2010
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