Quand un « cas d'école » d'innovation stratégique est un échec.... Une lecture en termes de légitimité
Alexandre Asselineau
Revue française de gestion, 2010, vol. n° 203, issue 4, 71-83
Abstract:
Disruptive strategic innovation is becoming a popular theme of current Strategic Management and Innovation literature. However, a lot still has to be done in order to understand the conditions required for developing a successful innovation strategy. We are following the evolution of an innovative project being carried out in the Burgundy wine market: Is the failure of this project due to the conditions in which the innovation strategy was implemented or the role played by the institutional framework and uncertainty?
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:cai:rfglav:rfg_203_0071
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