Assumer les incertitudes dans un marché en transition. Un sensemaking prudent

Thomas Reverdy

Revue française de gestion, 2010, vol. n° 203, issue 4, 101-117

Abstract: This article builds on the experience of the liberalization of gas market in continental Europe to examine the action under uncertainty. Our survey of industrial gas suppliers and buyers reveals intersubjective sensemaking that contribute to the progressive institutionalization of shared meanings and practices. The article highlights the following paradox: in order to increase their legitimacy, traders defend an offensive sensemaking with formalized and sophisticated practices; but many events challenge their practices and incite them to adapt their attitude for a more prudent sensemaking, more robust against unexpected events.

Date: 2010
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