Méthode d'analyse des discours. L'exemple de l'allocution d'un dirigeant d'entreprise publique

Amélie Seignour

Revue française de gestion, 2011, vol. n° 211, issue 2, 29-45

Abstract: More and more studies in management science integrate textual analysis into their methodology that today tends to surpass content analysis to study the modes of argumentation and legitimation. Our paper thus aims to offer a comprehensive method of speech analysis. We first present a reading grid composed of linguistic indicators identified with the help of the semantics software Tropes, and then we illustrate our commentary beginning with the consideration of a speech made by a CEO of the ?SNCF? Corporation.

Date: 2011
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