Contrefaçons de produits de luxe. Une étude de la perception et de l'intention d'achat selon le lieu

Brigitte Müller, Bruno Kocher and Björn Ivens

Revue française de gestion, 2011, vol. n° 212, issue 3, 45-61

Abstract: In recent years, counterfeiting has become a planetary industry. This fact is accelerated by the change of distribution modes, especially the development of the Internet. In order to contribute to the better understanding of this phenomenon, this research explores to what extent four different point of purchases affect consumers perception, attitude and purchase intention of original goods and counterfeits in the luxury industry. The importance of factors such as trust in the point of purchases is highlighted.

Date: 2011
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