Construire une stratégie de responsabilité sociale de la firme multinationale. Le cas du groupe Lafarge

Florent Pestre

Revue française de gestion, 2011, vol. n° 212, issue 3, 109-125

Abstract: This article aims at conceptualizing the building of social responsibility strategies in the multinational firm. The inherent complexity of this type of organization is approached by an analysis of headquarters-subsidiaries relationships. In fact, this research brings together two distinct fields : strategic processes on the one hand, and international strategies on the other hand. A case study traces the various phases of formulation and implementation of the Lafarge group?s strategy against AIDS in Africa. The conceptualization of this phenomenon leads to the discussion of a transnational process of co-construction of the CSR strategy by headquarters and subsidiaries.

Date: 2011
References: Add references at CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
http://www.cairn.info/load_pdf.php?ID_ARTICLE=RFG_212_0109 (application/pdf)
http://www.cairn.info/revue-francaise-de-gestion-2011-3-page-109.htm (text/html)
free

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:cai:rfglav:rfg_212_0109

Access Statistics for this article

More articles in Revue française de gestion from Lavoisier
Bibliographic data for series maintained by Jean-Baptiste de Vathaire ().