Construire la proximité. L'exemple d'une stratégie entrepreneuriale menée en milieu rural

Alexandre Asselineau and Anne Cromarias

Revue française de gestion, 2011, vol. n° 213, issue 4, 141-156

Abstract: From a case study based on the Nutrition Health Park of Naturopôle, this paper shows how a small company in isolated rural areas operates to create proximities with private and public partners. Thus, the management of proximities turns out as a fundamental strategic characteristic of the new firm and its main competitive advantage.

Date: 2011
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