Le management responsable. Un modèle de gestion de l'obsolescence morale

Jean-Claude Dupuis

Revue française de gestion, 2011, vol. N° 215, issue 6, 69-85

Abstract: While CSR policies were above all envisaged as answers to external pressures, a growing number of studies try actually to illustrate that they can also participate in more proactive initiatives. By mobilizing a socio-economic approach to help overcome the ?separation fallacy?, this paper shows that these two modes of action participate in fine of the same logical : manage the moral obsolescence. This results in a call to restore business policy instead of only promoting a social science approach of management.

Date: 2011
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