La combinaison de connaissances pour innover. Le cas de la création de services d'assurances innovants pour le distributeur

Carine Deslée and Philippe Guirod

Revue française de gestion, 2012, vol. N° 221, issue 2, 95-110

Abstract: How to develop innovative services to enrich and differentiate an offer ? How to successfully combine the knowledge of a distributor of products and an insurance actor to do so ? This article shows through an action research how the C-K theory of innovative design can help. The process under study can be adapted to a large number of industries to generate joint innovations.

Date: 2012
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